PERSONAL USER DATA PROCESSING POLICY
PURSUANT TO ART. 13 OF (EU) REGULATION NO. 2016/679 (“GDPR”) – “STAY IN CONTACT WITH US”
La Marzocco S.r.l. (hereinafter, for the sake of brevity, also referred to as the “Controller” or the “Company”), pursuant to art. 13 of (EU) regulation no. 2016/679 (hereinafter referred to as the “GDPR”), hereby provides you with information about the processing of your Personal Data, carried out by the Controller while providing the service “Stay in contact with us” (hereinafter also referred to as the “Service”), to which you subscribed through the relevant forms available on the websites of La Marzocco S.r.l. We remind you that the service “Stay in contact with us” is aimed at providing you with up-to-date information on the latest news from La Marzocco, its events, its products and its commercial and promotional initiatives.
|CATEGORIES OF PERSONAL DATA WE PROCESS|
|For your subscription and for the provision of the service “Stay in contact with us”, the Company only processes your e-mail address. The latter is classified among the so-called “Common Personal data”.|
|WHY IS YOUR PERSONAL DATA PROCESSED AND WHICH IS THE LEGAL BASIS OF THE PROCESSING?||HOW LONG DO WE RETAIN YOUR DATA?|
|Personal Data is collected and processed for the sole purpose of allowing the user to subscribe to the service “Stay in contact with us” and, as a consequence, to allow the Company to send informational and commercial email on relevant news, events, products and promotional offers the user may be interested in.
The legal basis of the processing is the one provided for by art. 6, paragraph 1, lett. b) of the GDPR, i.e. the performance of a contract to which the user is a party.
|The piece of Personal Data we collect (your personal e-mail address) shall be retained until you request to unsubscribe from the Service, using the link found at the end of all the notices sent by the Company.|
|Once the above-mentioned retention terms expire, the Personal data shall be destroyed, erased or anonymised, compatibly with the technical erasure and backup procedures.|
|NATURE OF THE PERSONAL DATA PROVISION|
|Pursuant to art. 13, paragraph 2, lett. e) of the GDPR, we hereby inform you that the provision of the e-mail address is necessary for the above-mentioned purpose. As a consequence, should you refuse to provide the e-mail address, the Controller would be unable to allow you to subscribe to and use the Service.|
|TRANSFER OF PERSONAL DATA TO NON-EU COUNTRIES|
|Your personal data can only be transferred to countries outside the European Economic Area if the requirements provided for by articles 44 and following of the GDPR are met.|